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Heartland 2050 was created in 2014 by MAPA to serve as a shared long-range vision for the Omaha-Council Bluffs metro region. The Heartland 2050 vision guides community leaders, giving them a roadmap and identifying strategies that will help them create the kind of place where our children and grandchildren will want to live and work in 2050.

Heartland 2050 provides a blueprint for future action – it proposes a framework for ongoing collaboration to achieve our shared vision. We will get there with the help and participation of individuals, organizations, businesses and leaders, working together to grow our region responsibly.


Heartland 2050 work is guided by the
Regional Planning Advisory Committee
(RPAC) and carried out by four
implementation committees: Equity &
Engagement, Housing & Development,
Infrastructure and Natural Resources.

The RPAC Committee membership is
approved each year by MAPA’s Board
of Directors, but implementation
committee membership is open
to anyone who is interested in
participating. All meetings are open
to the public, and we welcome you to
join us!


Define and promote an actionable course that closes the gap – in access and opportunity, time and distance, funding and mindshare – and brings people closer together in a thriving, vibrant community.


Heartland 2050 Goals

  • Strengthen our robust economy and become a national magnet for a young and highly skilled workforce.
  • Provide the highest quality education system that educates the workforce of the future.
  • Be known for healthy living, safe neighborhoods, preservation of arts and culture, and exceptional health care.
  • Be known for welcoming, connected and lively communities.
  • Invest in efficient infrastructure that supports economic development, provides more transportation choices and reduces energy consumption.
  • Value, protect and utilize natural resources to provide access to green space and resilience from natural disasters.

Guiding Principles

The following principles were developed to guide the regional vision and its goals, strategies and actions.

Equity: All individuals, regardless of ability, and communities within the region will have full and equal access to the opportunities that enable them to attain their full potential.

Efficiency: Public infrastructure and services will be provided efficiently and cost-effectively..

Inclusivity: Decision making and the implementation of solutions in the region will be done in a way that ensures that all of the region’s residents have an opportunity to participate in the process, implementation and evaluation..

Local Control/Regional Benefit: It is critical that cities and counties within the region maintain local control over their communities while also working collectively together to ensure that local decisions enhance rather than adversely affect other neighborhoods, communities or the region as a whole.

Action Plan

The Action Plan contains goals and near, mid-, and long-range action steps tied to Heartland 2050’s core areas of impact: infrastructure, housing and development, and natural resources.

Annual Report

After more than two years of public and stakeholder engagement, the Heartland 2050 Vision was rolled out November 13, 2014. Five years later, in 2019, we celebrated a number of important milestones.

Heartland 2050 Staff

Karna Loewenstein

Communications & Outreach Manager

402-444-6866 x3225

Laura Heilman

Community Relations Liaison & Project Coordinator

402-444-6866 x3214

Mike Helgerson

Executive Director

402-444-6866 x3224