Heartland 2050 is a community-driven initiative, pulling in stakeholders from across the region to think big picture and work towards a common vision for the Omaha-Council Bluffs metro area. We research, plan, and engage the public in discussions on economic development, education, health and safety, housing, infrastructure, and natural resources. Our signature initiative, Close the Gap, focuses on transportation and land use as areas where we can make the biggest impact on the future of the region.
Our region is growing. But, growth without a clear plan could have a range of undesirable consequences, from revenue shortfalls and tax hikes to shuttered shop windows and vacant lots across rural communities and urban neighborhoods. Unplanned growth will likely lead to driving more and walking less, while our carbon footprint expands and the opportunity gap for underserved communities only grows wider as our educational, healthcare, and employment infrastructure becomes more spread out and less accessible. With our Close the Gap initiative, we are pursuing a better path.Learn More About The Need
Looking at the people, places, and resources of the region, we’re working to define and refine clear, attainable goals and an actionable plan to get there. A robust economy that becomes a magnet for a young and highly skilled workforce. An educational system that meets the highest standards nationally. Healthy, safe neighborhoods with a range of quality housing options for all. A smart, green infrastructure. Public green spaces and a thriving local culture. Where the gap gets closed, not widened. A more livable, walkable metro area.Learn More About Our Vision
We’re rolling up our sleeves every day, with one eye on the big picture and the other on the little details. Our role in all of this is to bring people together to solve problems and make the vision a reality. We research and compile data and then share our findings with the public. We organize task forces to study and tackle issues affecting the region. We facilitate dialogue among different elected officials and policymakers. And we seek out new ways, like our Close the Gap initiative, to engage the public and get everyday citizens involved in shaping a vibrant, healthy, prosperous community where we all want to live, work, and play.Learn More About What We're Doing
We have a choice, right now, about what kind of metro area we want for ourselves and for future generations. It’s a choice between action and apathy, fiscal health or budget shortfalls, brain drain or talent boom, connectedness or isolation, planned growth or sprawl, vibrant neighborhoods or empty lots. Between closing the gap and widening it. Now is the time to look at our own neighborhoods but to also think regionally and find a common cause. What kind of community do you want for the years ahead and for the generations to come?Get Involved
Heartland 2050 is a long-range vision for the future of the Omaha-Council Bluffs metro area.
In the coming years the region will experience dramatic demographic changes and face increased challenges related to workforce. The Heartland Vision addresses these issues through collaborative leadership, a quality growth strategy for transportation and housing, and an eye toward improved access to opportunities for all.